MI Marketing is a team of experienced media, marketing sales, advertising and promotion specialists, led by Michael Isabella
Michael Isabella, President
Michael Isabella turned a love of music, advertising and marketing into a successful and wide-ranging career in the radio industry where he worked as a promotion and marketing director, account manager and sales manager. He started MI Marketing as way to apply his talents directly with his clients. Michael is passionate about a client’s brand, their core consumer and the most efficient and impactful ways to reach that group.
He has experience creating, planning, buying and selling major campaigns via traditional and digital media platforms. He creates effective video and social media content and has executed a multitude of major events, promotions and public relations campaigns.
He is trained in customer-focused selling and creative problem-solving facilitation. He follows marketing best practices: define the appropriate budget, conduct a SWOT analysis and marketing model, and take the time to deeply understand the core consumer before putting a plan in action. Knowing all this provides a context to get creative and effectively build brand identity, and profits.
Mike Ouellette, Creative Director, Photographer
Mike is a visual thinker with more than 25 years of experience in graphic design, web development, and photography. His commitment is to helping clients express their message in ways that capture the attention and imagination of their target audience. Mike has helped dozens of clients launch sophisticated, visually-appealing websites and campaigns, re-energize their brand and web presence, and create positive market growth.
Erik Maesch, Google Analytics and SEO Specialist
Erik has created and implemented digital marketing programs that have taken companies from $0 of revenue to millions of dollars of monthly e-commerce revenue. Erik has been working in Search Engine Optimization and Google Marketing for over 5 years. He has experience in service industry marketing and direct e commerce marketing. He specializes in driving revenue through Google Ads while increasing your organic search results position. He was trained by a digital marketing pioneer that founded a large e commerce corporation. Previously, Erik worked in finance and has a degree in finance from Michigan State University.