The Basics
- Benchmark marketing model and SWOT analysis for your business
- Annual marketing plan based on the research and establish an annual budget
- Creative problem solving for new business solutions/opportunities
- Responsive, well-designed and well-written website
- Regularly update for security issues, monthly maintenance
- Create content for website and to be re-purposed on other platforms
- Real photography and stories about your team, company and your customers
- Google organic SEO optimization
- Lead generation ideas customized to your business or service
- Optimized and managed Google Ads campaign
- Optimized and managed Facebook page with content posting schedule
- Email marketing platform
- Set up/administer other social media platforms as needed
- Actively work with your team to establish Customer service “best practices”
- Establish a customer review request platform to actively solicit more reviews
- Ongoing reputation management – respond quickly to all online reviews
- Logo design, refresh if needed
Beyond the basics, based on your needs and budget
- Media buying services: digital, TV, billboards, direct mail
- Quality well-produced videos to build your brand
- YouTube advertising campaign geo-targeted for your business
- Community outreach aligned with your philosophy and customers
- Custom jingle production with live and local musicians for radio and video ad campaigns
- Contests, stunts, promotions
- Public relations services
- Trade shows and events – logistics execution, public speaking
- Brochures & pamphlets
- Finding the right free and useful giveaway item that represents your brand
- Community engagement participation
- Recruitment and employment relations
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